The results of a new US research project into the ability of television and online media to create brand equity re-confirm the unrivaled power of television advertising. Conducted by Innerscope Research on behalf of Fox Broadcasting Company, the study concludes that TV’s heightened ability to engage and sustain an unconscious emotional response in consumers confirmed it as the medium …
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Royal wedding TV ratings 0
Almost 2.2 million kiwis tuned in to watch the Royal Wedding. Official data from Nielsen TAM shows that 2,192,000 viewers watched the wedding at some stage between 7:30pm – 12:30am on TV ONE and/or TV3 (viewers who watched parts of the wedding on both channels have only been counted once to provide an accurate figure). …
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New Zealand’s only local pre-school television channel is here 0
TVNZ Kidzone24, New Zealand’s only locally produced television channel for pre-schoolers, goes live today at midday. TVNZ Kidzone24 features fun and educational content for pre-school children in a safe, trusted and advertising-free environment. TVNZ Kidzone24 airs 24 hours a day on SKY channel 046. The TVNZ Kidzone24 schedule has a strong focus on local programming …
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