Who’s it for: NZ Lotteries/Big Wednesday by DDB NZ and Finch Company.

Why we like it: The super rich, with their elaborate fountains, large mansions, fancy cars and salmon sweater/salmon polo shirt/salmon pant outfits, are actually quite comical. And the new Big Wednesday ad references this with a great new ad that’s reminiscent of the hugely popular Instant Kiwi ad.