Who’s it for: Toyota Hilux by Saatchi & Saatchi and Thick as Thieves.

Why we like it: Advertising is, by nature, hyperbolic. But this rather surreal spot for the new Hilux takes that hyperbole to another, absurd but entertaining level. It already appears to have split the commentators down the middle, but if you’ve seen the Top Gear Hilux episode, you’ll know it’s not that far off the mark—aside from the anthropomorphic beasts, of course.