Okay so it hasn’t exactly won anything yet but we’re fairly confident that it will.

Created by London based ad agency Adam & Eve, the ad tells the familiar story of a little boy waiting for Christmas but with a lovely twist.

Set to The Smiths’ song ‘Please Please Let Me Get What I Want’ (covered by singer-songwriter Slow Moving Millie) appeared first on on YouTube and Facebook before making its TV appearance during the UK version of ‘The X-Factor’.