Who’s it for: Caltex by Y&R Singapore and Otto

Why we like it: Caltex has got a good thing going with the ‘little oily guys cleaning your engine as you drive’ thing. And this bubble-laden spot that was filmed in New Zealand (by imports, mind you) is the latest expression of that. Not a bad effort to celebrate the 75th anniversary, although it’s tough to beat this gravity defying Australian number from the ’60s.