• About TV
    • Why TV advertising works
    • The key facts
    • The business of TV
      • History of NZ TV
      • Dictionary of terminology
      • Understanding TV ratings
      • Industry contacts
  • Insights
    • Case studies
    • Articles & Opinions
    • Research
    • Presentations
  • News
    • Our media releases
    • Broadcasters’ news
  • About ThinkTV
    • Standards and regulations
      • Free to air code of broadcasting
      • Legislative submissions
      • Children & TV
    • Contact Details

Insights

At thinkTV we're passionate about insights which help inform and inspire the New Zealand advertising industry. Check out the latest research, articles and opinions about television advertising from around the world.

Home / Insights

Articles & Opinions

Check out the latest thinking on how television advertising is contributes to effective marketing. Read more.

Research

A collection of local and international research helping prove how effective television advertising can be. Read more.

Case Studies

ThinkTV exists to help New Zealand’s marketing community get the best out of television advertising.  Here we’ve put together a selection of case studies gathered from local and international sources to inform and inspire.  Click to see our growing list of case studies.

ThinkTV Presentations

You’ll find copies of these presentations elsewhere on our site but we thought it would be useful to pull them all together into a single resource for easy reference. Click here to view our selection of presentations.

 

  • Insights

    • Articles & Opinions
      • A serious examination of the myth of TV viewing
      • Building understanding – the power of masthead advertising
      • Death, Taxes and the TVC
      • Paul Maher: NZ television offers exceptional value
      • Planning in an integrated world
      • Second screening popular in UK
      • Steve Garton: The scramble for television content
      • Television ‘super media’ status strengthens
      • Television advertising and social media conversations
      • Television is back – and it’s big
      • Television on a small budget
      • The Secret of Television’s Success: After Fifty Years the Debate Continues
      • Wendy Rayner: In praise of the big idea
      • Would you like pluk with that?
      • US media habits evolve
    • Research
      • 6 months of TSV data
      • A very social medium
      • Academic research supports the case for television
      • Criteria for decision making
      • Digital device usage and television viewing habits
      • Television ads and the mind
      • Television and online social media
      • TV advertising in the media mix
      • TV Response: The new rules
  • Recent Posts

    • TVNZ appoint local for Head of News and Current Affair TVNZ appoint local for Head of News and Current Affair
      14-05-2013
    • TVNZ announce second judge for NZ's Got Talent 2013 TVNZ announce second judge for NZ's Got Talent 2013
      6-05-2013
    • The numbers keep growing for The X Factor NZ The numbers keep growing for The X Factor NZ
      24-04-2013
    • Maori Television announces CEO resignation Maori Television announces CEO resignation
      23-04-2013
    • One million tune in for launch of The X Factor NZ One million tune in for launch of The X Factor NZ
      22-04-2013
    • About TV
      • Why TV advertising works
      • The key facts
      • The business of TV
        • History of NZ TV
        • Dictionary of terminology
        • Understanding TV ratings
        • Industry contacts
    • Insights
      • Case studies
      • Articles & Opinions
      • Research
      • Presentations
    • News
      • Our media releases
      • Broadcasters’ news
    • About ThinkTV
      • Standards and regulations
        • Free to air code of broadcasting
        • Legislative submissions
        • Children & TV
      • Contact Details
    © 2011 ThinkTV. All Rights Reserved
    Site by maker