• About TV
    • Why TV advertising works
    • The key facts
    • The business of TV
      • History of NZ TV
      • Dictionary of terminology
      • Understanding TV ratings
      • Industry contacts
  • Insights
    • Articles
    • Research
    • Opinions
  • Resources
    • Case studies
    • Presentations
    • Key Statistics
      • Annual TV trends
      • Top TV programmes
    • Annual Reports
      • 2010 – A Year in Television
  • Ad galleries
    • TVC of The Week
    • Award Winners
  • News
    • Our media releases
    • ThinkTV in the media
    • Broadcasters’ news
    • Newsletters
  • ThinkTV
    • Standards and regulations
      • Free to air code of broadcasting
      • Legislative submissions
      • Children & TV
    • Contact Us
Sign Up!

Insights

At thinkTV we're passionate about insights which help inform and inspire the New Zealand advertising industry. Check out the latest research, articles and opinions about television advertising from around the world.

Home / Insights

Articles

Check out the latest views on how television advertising is contributing to effective marketing in these articles we’ve sourced from around the world. Read more.

Research

For the latest and up to date research helping prove how effective television advertising can be, click here.

Opinions

See what the local industry thinks about how television is working and how it can contribute to more effective marketing activity. Read more.

Share
  • Insights

    • Articles
      • A serious examination of the myth of TV viewing
      • Second screening popular in UK
      • Television ‘super media’ status strengthens
      • Television advertising and social media conversations
      • Television is back – and it’s big
      • The Secret of Television’s Success: After Fifty Years the Debate Continues
      • US media habits evolve
    • Research
      • A very social medium
      • Academic research supports the case for television
      • Criteria for decision making
      • Television ads and the mind
      • Television and online social media
      • TV advertising in the media mix
      • TV Response: The new rules
    • Opinions
      • Death, Taxes and the TVC
      • Paul Maher: NZ television offers exceptional value
      • Planning in an integrated world
  • Recent Posts

    • TV3's Christchurch Anniversary coverage TV3's Christchurch Anniversary coverage
      21-02-2012
    • Linda Farrelly resigns from MediaWorks TV Linda Farrelly resigns from MediaWorks TV
      14-02-2012
    • Ronan Keating on TVNZ's Saturday Breakfast Ronan Keating on TVNZ's Saturday Breakfast
      3-02-2012
    • TV viewing hits record highs in 2011 TV viewing hits record highs in 2011
      31-01-2012
    • MediaWorks to screen 'New Girl' and 'Homeland' online before tv debuts MediaWorks to screen 'New Girl' and 'Homeland' online before tv debuts
      31-01-2012
    • RT @ipgmediabrands: Retail, consumer boosting U.S. TV ad spending in 2012 http://t.co/m3SsSaWD
    Like us on Facebook Follow us on Twitter
    • About TV
      • Why TV advertising works
      • The key facts
      • The business of TV
        • History of NZ TV
        • Dictionary of terminology
        • Understanding TV ratings
        • Industry contacts
    • Insights
      • Articles
      • Research
      • Opinions
    • Resources
      • Case studies
      • Presentations
      • Key Statistics
        • Annual TV trends
        • Top TV programmes
      • Annual Reports
        • 2010 – A Year in Television
    • Ad galleries
      • TVC of The Week
      • Award Winners
    • News
      • Our media releases
      • ThinkTV in the media
      • Broadcasters’ news
      • Newsletters
    • ThinkTV
      • Standards and regulations
        • Free to air code of broadcasting
        • Legislative submissions
        • Children & TV
      • Contact Us
    © 2011 ThinkTV. All Rights Reserved
    Site by maker