Opinions
Planning in an integrated television world
Linda Farrelly, Director of Sales at MediaWorks TV.
November 2011: The Television industry’s focus on so-called ‘Event Television’ is creating spectacular new opportunities for advertisers.
To help advertisers get the most out of this brave new world we asked a few of New Zealand’s leading practitioners in the dark art of integration for their views on what it takes to turn the potential into advertising gold.
Television in New Zealand offers exceptional value
Paul Maher, Head of Sales and Marketing at TVNZ.
April 2011: Paul Maher, Head of Sales & Marketing at TVNZ, gives us his view on the value of television advertising in New Zealand.
“OK, so when I say that TV is cheap everyone groans, raises their eyes and says I’m paid to say that! They’re right, I am paid to say that. But it’s true!
I can tell you that we are exceptionally fortunate in New Zealand – television is accessible, it’s affordable and Kiwis love it.”
Death, Taxes and Television Advertising
Jason Paris, CEO of MediaWorks TV
September 2010: Jason Paris, CEO of TVWorks explains why Television is still the most popular medium and why marketers need to ensure television is a key part of their advertising mix.
