Broadcasters’ news

MediaWorks appoints new Australian sales representation

MediaWorks has appointed newly established WeThinkMedia as its advertising representation agency in Australia, effective immediately.

WeThinkMedia is founded by highly experienced media executive Peter Wiltshire, former Chief Revenue Officer and Group Sales and Marketing Director at Nine Entertainment Co. (ASX:NEC). Joining Peter and running the MediaWorks business is Jane Stucci, a senior media sales executive with more than 20 years’ experience in revenue generation, yield and inventory management.

Stucci will manage operations and client-facing work with the support of sales professionals Gaylene Riminton and Emma Thomas, who have experience with MediaWorks, to provide continuity of service and a strong basis for growth.

Glen Kyne, MediaWorks Chief Commercial Officer says, “We are thrilled to have the opportunity to work with Peter to launch WeThinkMedia in the Australian market. His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia. Also, having met and spent quality time with Jane, we have great confidence in the leadership she will bring to the market on behalf of MediaWorks.”

Jane Stucci, WeThinkMedia Head of Sales says, “It’s fantastic to be launching WeThinkMedia and to have MediaWorks as our foundation client. Though I’ve lived in Australia for many years, I’m still a passionate Kiwi so I’m thrilled to share MediaWorks’ extraordinary offer as New Zealand’s largest independent broadcaster with the Australian client and agency market.”

WeThinkMedia holds the exclusive representation rights in Australia for MediaWorks, New Zealand’s largest independent broadcaster, across its television, radio and digital platforms.