Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently.

The Grand Prix winner was this epic little number from Nike created by Wieden + Kennedy Amsterdam and Independent of London.

To view this year’s top 25 TV commercials follow this link to StopPress.