Our media releases
Case Study: Overland Footwear 0
With intriguing cinematography, haunting music and a strong storyline, Overland’s television commercials make even the most unemotional among us hanker after pretty things. It started with the winter campaign: a guy, two girls, all beautiful, wandering through the snowy forests of a forgotten wilderness to Dylan Dray’s haunting song, Pretty Thing. The images were rich, …
Read MoreTelevision revenue continues to trend up 0
Television advertising revenue continued to rise in the second quarter of 2012 to $158.3 million, up 1.4% on the June quarter last year. Annual advertising revenue for the 12 months to 30 June was $624.7 million, up 2% on the previous 12 month period. “The results are positive for the industry,” says Rob Hoar, general …
Read MoreEntries open for 2012 Television Awards 0
Entries have opened today for the New Zealand Television Awards 2012. With a total of 46 categories to be contested, the Awards are set to once again recognise and celebrate the very best of New Zealand’s Television industry. Entry information and criteria is available on the Awards website www.televisionawards.co.nz Key dates for 2012 are: Entries …
Read MoreBroadcasters release common technical standards 0
Over the past year New Zealand’s television broadcasters have been working in collaboration to define a common set of specifications for the delivery of commercials across MediaWorks TV, Maori Television Services, Sky Network Television and TVNZ. These standards have now been formally endorsed by the broadcasters and released to advertisers. January 1st 2013 has been …
Read MoreAn Introduction to Commercial Television in New Zealand 0
ThinkTV is pleased to announce the date for the next free training and industry networking event designed to give new starters to the business an overview of what television has to offer advertisers. What subjects will be covered on the day? The events are run by ThinkTV staff with guest presentations from broadcasters, Nielsen TAM, …
Read MoreSteve Garton: The scramble for television content 0
In this brave new world where consumers are constantly connected and “always on” is their default setting, one thing remains steadfast: content is king, says Steve Garton, Asia Pacific managing director of international digital and consumer research agency Ipsos MediaCT. For those who control the content, the marketing possibilities are endless; we are limited only …
Read MoreCase Study: Big Save Furniture winning where it counts 0
You would think winning an award for worst ad would be a big disappointment for an advertiser. Why then is Big Save Furniture smiling all the way to the bank? Over the years Big Save Furniture has honed and perfected the dark art of low cost retail advertising – quickly and cheaply producing campaigns that …
Read MoreCase Study: How Instant Kiwi found its X Factor 0
“The key was finding a powerful brand that had a licensed property that we could leverage and install within our product,” says Kirsty Larsen, Marketing Manager for Instant Kiwi. “Being with a relevant, high-reach, high talkability brand like X Factor, and being able to use that on a product, was definitely a winning formula for …
Read MoreTV revenue up, again, for March quarter 0
Television advertising revenue continued to rise in the first quarter of 2012, demonstrating advertisers’ increasing confidence in television as a central part of their advertising campaigns. Data* released today by industry body ThinkTV shows total television advertising revenue for the March quarter rose 3.7% to $125.2m, up $4.4m on the first quarter of 2011. The …
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