ThinkTV Launches 0
ThinkTV held its official launch on the 23rd March hosted by Petra Bagust and Jeremy Corbett. The crowd of over 100 advertising industry executives heard from Rick Friesen CEO of ThinkTV who said that he was looking forward to sharing industry insights and information with the New Zealand advertising community over the coming year. Professor …
Read MoreFOUR and Firstline prove ratings winner 0
FOUR’s launch on February 6 proves to be both a huge ratings and revenue success as it continues to go from strength to strength in both areas. Not only has revenue for FOUR increased by 50% for the season year to date (6th February to 29th March), but FOUR’s share in the commercially important 18-49 …
Read MoreHuge growth reflects audience confidence in ONE news to deliver – Flannery 0
1st April 2011 ONE News has had almost unprecedented growth according to independent data released today of television news viewing in March. An average of 614,000 viewers watched ONE News every night in March, only half that many watched TV3 News every night at 6pm (315,000 viewers aged 5+ nationwide). In ratings terms – a …
Read MoreColenso BBDO wins grand axis for Yellow Pages 0
The top award of Grand AXIS at the 2011 CAANZ AXIS awards was presented to Colenso BBDO for their work on Yellow Chocolate for Yellow Pages Ltd. The CAANZ AXIS Awards honour the creative talents of the industry and are a celebration of the year’s most exciting and original ideas. CAANZ President Sandy Moore …
Read MoreVote for the TVC of the Year Award 0
From StopPress.co.nz: Despite the beliefs of slightly extremist doomsayers who claim television is dying and the days of big brand ads and mass awareness marketing are over, most would agree that television commercials are still one of the most effective ways for brands to convey emotion, tell stories and, in most cases, get their messages …
Read MoreSandy Smith Award launched 0
In memory of Sandy Smith, MediaWorks is launching the Inspiring Individuals Award which will be presented for the first time at this year’s CAANZ Media Awards in June. “With this award, MediaWorks are honouring Sandy’s business philosophy and values, and celebrating like-minded individuals within the industry,” said MediaWorks Director of Sales, Linda Farrelly. “Sandy was …
Read MoreTVNZ’s half year results 0
TVNZ has recorded a 136% improvement in Operating Earnings for the six months to December 2010. Operating earnings of $33.5 million, up from $14.2 million for the same time last year, reflects strong advertising revenue and share growth and continued cost management discipline. Chief Executive Rick Ellis says it is one of the best half …
Read MoreRestrictions on advertising to children extended 0
Media statement issued by: Hon Tony Ryall, Minister of Health Hon Dr Jonathan Coleman, Minister of Broadcasting Health Minister Tony Ryall and Broadcasting Minister Jonathan Coleman have congratulated New Zealand broadcasters for voluntarily extending the restrictions on advertising to children. Mr Ryall says, “The updated booklet, Getting it Right For Children, confirms restrictions on when …
Read MoreTime shifting in 2012 0
Time shifted viewing is the viewing of television broadcast programming at a later time that the live broadcast time. Nielsen’s new UNITAM peoplemeters will be measuring this in the latter half of 2011 with data expected to be available in early 2012. In preparation for this change Nielsen put together a short presentation detailing the …
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