Television advertising revenue rose a healthy 1.9% in 2011 demonstrating advertisers’ increasing confidence in Television as the best medium to meet their needs.

Data released today by industry body ThinkTV shows Television advertising revenue rose $11.4 million to $618.1 million in 2011 compared with $606.7 million in 2010 and $569.2 million in 2009.

“The continued growth shows the unparalleled position of Free-to-Air Television in the advertising market” says Rick Friesen, Chief Executive ThinkTV.

“International research shows that Television is still the best and most cost effective medium for maximising an advertiser’s reach. With confidence building in the New Zealand economy and new, innovative ways to integrate Television across the plethora of media platforms today, advertisers are cleverly using Television to better meet their brands’ needs.”

Increased marketing investment and confidence in Television by major banks, retailers and car manufacturers was a major factor in the growth.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).