Television advertising revenue continued to rise in the second quarter of 2012 to $158.3 million, up 1.4% on the June quarter last year. Annual advertising revenue for the 12 months to 30 June was $624.7 million, up 2% on the previous 12 month period.
“The results are positive for the industry,” says Rob Hoar, general manager, ThinkTV.
“Television’s growth reflects New Zealand advertisers’ ongoing confidence in the medium and its ability to influence consumer purchase decisions. It also reflects the broadcasters’ skill at creating compelling programming, such as MasterChef NZ and The Block NZ, that provides innovative opportunities for advertiser participation”.
Data released in March by the Advertising Standards Authority shows television is now New Zealand’s largest medium by advertising revenue. Advertisers spent $618 million on television airtime in 2011, compared with $607 million in 2010.
According to TV ratings agency Nielsen, New Zealanders spent more time than ever watching in 2011. Over three million people now watch television every day, with each person watching on average three hours and 22 minutes a day.
* Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).