ThinkTV in the media
Opinion: Lotto’s Wendy Rayner on buying a big idea 0
There are only a handful of truly legendary ads – these are the ads which become part of our cultural landscape and are remembered for years, even decades, after they first appeared on television. Think Toyota’s Bugger, Cadbury’s Gorilla or Lotto’s Wilson. Wendy Rayner, head of marketing for New Zealand Lotteries, shared her experiences creating …
Read MoreAMP Business – 22 August 2011 0
Free-to-air industry body ThinkTV says television still reaches 96% of the population over a seven day period and the industry is expecting a strong end to the year. It is calling the combination of the Rugby World Cup, the election and Christmas a “trifecta” that will mean advertisers will be fighting for primetime spots. TVNZ …
Read MoreThinkTV Launches 0
ThinkTV held its official launch on the 23rd March hosted by Petra Bagust and Jeremy Corbett. The crowd of over 100 advertising industry executives heard from Rick Friesen CEO of ThinkTV who said that he was looking forward to sharing industry insights and information with the New Zealand advertising community over the coming year. Professor …
Read MoreVote for the TVC of the Year Award 0
From StopPress.co.nz: Despite the beliefs of slightly extremist doomsayers who claim television is dying and the days of big brand ads and mass awareness marketing are over, most would agree that television commercials are still one of the most effective ways for brands to convey emotion, tell stories and, in most cases, get their messages …
Read MoreRestrictions on advertising to children extended 0
Media statement issued by: Hon Tony Ryall, Minister of Health Hon Dr Jonathan Coleman, Minister of Broadcasting Health Minister Tony Ryall and Broadcasting Minister Jonathan Coleman have congratulated New Zealand broadcasters for voluntarily extending the restrictions on advertising to children. Mr Ryall says, “The updated booklet, Getting it Right For Children, confirms restrictions on when …
Read MoreNBR 3 February 2011 0
NBR press coverage from 3 February 2011.
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