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Case Studies

ThinkTV exists to help inform and educate the marketing community on how to get the best out of television advertising.  Here we’ve put together a selection of case studies gathered from local and international sources to inform and maybe even inspire.  View Case Studies.


Key Statistics

Details on the key media trends, top television programmes and the top television advertisers for the last couple of years are all found in our key statistics section.

Annual Reports

A Year in TV is the name of the annual report published by ThinkTV.  It covers off key trends and thoughts on the future of television in New Zealand.  Read more.

ThinkTV Presentations

You’ll find copies of these presentations elsewhere on our site but we thought it would be useful to pull them all together into a single resource for easy reference. Click here to view our selection of presentations.

 

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  • Resources

    • Case studies
      • James Hardie – Multiple magic
      • NIVEA Visage – Putting television at the heart of the campaign
      • Television lets Whitcoulls target the perfect moment
      • Television put the smile back into Jellies
      • Television turned broccoli into miracle food
      • Whiskas shows some cat love
      • Whittaker’s – It’s about emotion
    • Key Statistics
      • Annual TV trends
      • Top TV programmes
    • Presentations
    • Annual Reports
      • 2010 – A Year in Television
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    • About TV
      • Why TV advertising works
      • The key facts
      • The business of TV
        • History of NZ TV
        • Dictionary of terminology
        • Understanding TV ratings
        • Industry contacts
    • Insights
      • Articles
      • Research
      • Opinions
    • Resources
      • Case studies
      • Presentations
      • Key Statistics
        • Annual TV trends
        • Top TV programmes
      • Annual Reports
        • 2010 – A Year in Television
    • Ad galleries
      • TVC of The Week
      • Award Winners
    • News
      • Our media releases
      • ThinkTV in the media
      • Broadcasters’ news
      • Newsletters
    • ThinkTV
      • Standards and regulations
        • Free to air code of broadcasting
        • Legislative submissions
        • Children & TV
      • Contact Us
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