• About TV
    • Why TV advertising works
    • The key facts
    • The business of TV
      • History of NZ TV
      • Dictionary of terminology
      • Understanding TV ratings
      • Industry contacts
  • Insights
    • Case studies
    • Articles & Opinions
    • Research
    • Presentations
  • News
    • Our media releases
    • Broadcasters’ news
  • About ThinkTV
    • Standards and regulations
      • Free to air code of broadcasting
      • Legislative submissions
      • Children & TV
    • Contact Details

Resources

Home / Resources

Case Studies

ThinkTV exists to help New Zealand’s marketing community get the best out of television advertising.  Here we’ve put together a selection of case studies gathered from local and international sources to inform and inspire.  Click to see our growing list of case studies.

Key Statistics

Details on the key media trends, top television programmes and the top television advertisers for the last couple of years are all found in our key statistics section.

Annual Reports

A Year in TV is the name of the annual report published by ThinkTV.  It covers off key trends and thoughts on the future of television in New Zealand.  Read more.

ThinkTV Presentations

You’ll find copies of these presentations elsewhere on our site but we thought it would be useful to pull them all together into a single resource for easy reference. Click here to view our selection of presentations.

 

  • Resources

    • Case studies
      • Avigra wins gold using television to build understanding
      • Big Save Furniture – A retail winner
      • Countdown: Serving up integration inspiration
      • Instant Kiwi – getting the X Factor treatment
      • James Hardie – Multiple magic
      • NIVEA Visage – Putting television at the heart of the campaign
      • Overland: deconstructing desire
      • Skyline – It’s a credibility thing
      • Subway – Television fueled growth
      • Television lets Whitcoulls target the perfect moment
      • Television put the smile back into Jellies
      • Television turned broccoli into miracle food
      • The Block NZ – leveraged to perfection
      • Toyota – Reach for the Stars
      • V – Keeping it cool
      • Whiskas shows some cat love
      • Whittaker’s – It’s about emotion
      • Z is for local
    • Key Statistics
      • Annual TV trends
    • Presentations
    • Annual Reports
  • Recent Posts

    • TVNZ appoint local for Head of News and Current Affair TVNZ appoint local for Head of News and Current Affair
      14-05-2013
    • TVNZ announce second judge for NZ's Got Talent 2013 TVNZ announce second judge for NZ's Got Talent 2013
      6-05-2013
    • The numbers keep growing for The X Factor NZ The numbers keep growing for The X Factor NZ
      24-04-2013
    • Maori Television announces CEO resignation Maori Television announces CEO resignation
      23-04-2013
    • One million tune in for launch of The X Factor NZ One million tune in for launch of The X Factor NZ
      22-04-2013
    • About TV
      • Why TV advertising works
      • The key facts
      • The business of TV
        • History of NZ TV
        • Dictionary of terminology
        • Understanding TV ratings
        • Industry contacts
    • Insights
      • Case studies
      • Articles & Opinions
      • Research
      • Presentations
    • News
      • Our media releases
      • Broadcasters’ news
    • About ThinkTV
      • Standards and regulations
        • Free to air code of broadcasting
        • Legislative submissions
        • Children & TV
      • Contact Details
    © 2011 ThinkTV. All Rights Reserved
    Site by maker