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Home / Resources / Annual Reports

Annual Reports

Each year ThinkTV publishes a report on the state of New Zealand’s free-to-air television advertising industry.

2011/2012 Television Handbook

Click to download a copy of the 2012 Television Handbook.

This year’s annual report has been designed to be a quick reference guide and a helpful look back and look forward at the trends shaping New Zealand’s television industry today.

With extremes of joy and sadness, pride and excitement, 2011 was one of the most memorable years in television that we can recall… click here to keep reading.

2010/11 – A Year in Television

Click to download a copy of 2010 – A Year in Television".

2010 was an exciting year in New Zealand’s Television Industry and this booklet provides an easy to digest overview of the highlights.

With more people watching more Television on bigger and better TV screens, Television’s impact has never been greater. Accountability has always been important, but with marketing departments and agencies being asked to stretch budgets even further than in the past, Television’s increased accountability is more important than ever.

In 2010, Television revenues showed solid improvement, increasing by 6.6% over 2009… click here to read more.

  • Annual Reports

    • Case studies
      • Avigra wins gold using television to build understanding
      • Big Save Furniture – A retail winner
      • Countdown: Serving up integration inspiration
      • Instant Kiwi – getting the X Factor treatment
      • James Hardie – Multiple magic
      • NIVEA Visage – Putting television at the heart of the campaign
      • Overland: deconstructing desire
      • Skyline – It’s a credibility thing
      • Subway – Television fueled growth
      • Television lets Whitcoulls target the perfect moment
      • Television put the smile back into Jellies
      • Television turned broccoli into miracle food
      • The Block NZ – leveraged to perfection
      • Toyota – Reach for the Stars
      • V – Keeping it cool
      • Whiskas shows some cat love
      • Whittaker’s – It’s about emotion
      • Z is for local
    • Key Statistics
      • Annual TV trends
    • Presentations
    • Annual Reports
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    • About TV
      • Why TV advertising works
      • The key facts
      • The business of TV
        • History of NZ TV
        • Dictionary of terminology
        • Understanding TV ratings
        • Industry contacts
    • Insights
      • Case studies
      • Articles & Opinions
      • Research
      • Presentations
    • News
      • Our media releases
      • Broadcasters’ news
    • About ThinkTV
      • Standards and regulations
        • Free to air code of broadcasting
        • Legislative submissions
        • Children & TV
      • Contact Details
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