• About TV
    • Why TV advertising works
    • The key facts
    • The business of TV
      • History of NZ TV
      • Dictionary of terminology
      • Understanding TV ratings
      • Industry contacts
  • Insights
    • Case studies
    • Articles & Opinions
    • Research
    • Presentations
  • News
    • Our media releases
    • Broadcasters’ news
  • ThinkTV
    • Standards and regulations
      • Free to air code of broadcasting
      • Legislative submissions
      • Children & TV
    • Contact Details

Home / Resources / Key Statistics

Key Statistics

Welcome to the rather dry, but hopefully useful, data section of our website.

Top TV Programmes

DAILY RATINGS – If you’re looking for a daily summary of the most popular shows on television we recommend visiting the rating page of the Throng blog. For a more detailed breakdown you will need to contact Nielsen who are responsible for the measurement of television audiences in New Zealand.

ANNUAL RATINGS – ThinkTV complies and publishes an report into the top 10 shows on each channel. Click here to view the annual reports.

Nielsen’s Annual Ratings Reviews

Each year Nielsen publish a report into the key trends that they observed during the past 12 months. We then summarised these into a bite-sized resource for those who want a snapshot of the state of free-to-air television in New Zealand. Read more.

Time Spent With Media

In 2010 New Zealanders spent an average of eight hours a day with the various media. The breakdown is as follows:

  • 39% with television
  • 30% with radio
  • 22% with the internet
  • 5% with newspapers
  • 3% with magazines

(Source: Roy Morgan, Time Spent with Media 2010. For the full report, contact Roy Morgan New Zealand)

  • Key Statistics

    • Case studies
      • Avigra wins gold using television to build understanding
      • Big Save Furniture – A retail winner
      • Countdown: Serving up integration inspiration
      • Instant Kiwi – getting the X Factor treatment
      • James Hardie – Multiple magic
      • NIVEA Visage – Putting television at the heart of the campaign
      • Overland: deconstructing desire
      • Skyline – It’s a credibility thing
      • Subway – Television fueled growth
      • Television lets Whitcoulls target the perfect moment
      • Television put the smile back into Jellies
      • Television turned broccoli into miracle food
      • The Block NZ – leveraged to perfection
      • Toyota – Reach for the Stars
      • V – Keeping it cool
      • Whiskas shows some cat love
      • Whittaker’s – It’s about emotion
      • Z is for local
    • Key Statistics
      • Annual TV trends
    • Presentations
    • Annual Reports
  • Recent Posts

    • TVNZ partnering for rights to Premier League Football TVNZ partnering for rights to Premier League Football
      19-06-2013
    • New partners for TVNZ's Mitre 10 Dream Home New partners for TVNZ's Mitre 10 Dream Home
      18-06-2013
    • MediaWorks restructures debt via receivership MediaWorks restructures debt via receivership
      16-06-2013
    • ONE and TV2 cook up ratings winners ONE and TV2 cook up ratings winners
      6-06-2013
    • Tamati returns for NZ's Got Talent 2013 Tamati returns for NZ's Got Talent 2013
      6-06-2013
    • About TV
      • Why TV advertising works
      • The key facts
      • The business of TV
        • History of NZ TV
        • Dictionary of terminology
        • Understanding TV ratings
        • Industry contacts
    • Insights
      • Case studies
      • Articles & Opinions
      • Research
      • Presentations
    • News
      • Our media releases
      • Broadcasters’ news
    • ThinkTV
      • Standards and regulations
        • Free to air code of broadcasting
        • Legislative submissions
        • Children & TV
      • Contact Details
    © 2011 ThinkTV. All Rights Reserved
    Site by maker