Episode 8: Advertising Effectiveness
11 July 2022
Earlier this year James Hurman launched the Master of Advertising Effectiveness programme. It’s a six week online programme designed to equip marketing and advertising professionals with a complete understanding of the evidence-based principles of advertising effectiveness and how to apply them.
Because we love effectiveness too, ThinkTV sponsored two marketers to join the course. In today’s Perspectives episode we chat to programme founder James Hurman as well as Renee Milkop-Kerr, EM Marketing at IAG NZ and 2021 Young Marketer of the Year Kathlynn Lee from bp to hear more about what they’ve been thinking about since completing the programme and the key things they’re taking back to their day jobs.