Episode 6: Favourite TV ads
15 November 2021
It goes without saying that we love TV and we know New Zealanders love it too. We also know that great TV advertising is remembered for longer. A Karen Nelson-Field study discovered that TV ads are more likely to be remembered than other advertising – around 109 days to be precise. To bring this to life we asked the lovely guests on our Perspectives series about their favourite ads. While some of the work is recent, much of it is from ages ago, which just goes to show that great creative can pay back to your brand for decades. (Filmed August 2021, just prior to the commencement of the NZ and subsequent Auckland Covid-19 lockdown).