Case Study: Big Save Furniture winning where it counts

You would think winning an award for worst ad would be a big disappointment for an advertiser. Why then is Big Save Furniture smiling all the way to the bank? Over the years Big Save Furniture has ...

Read More

New World’s big branding day

Who’s it for: New World by Colenso BBDO/.99 and Finch. Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. ...

Read More

Opinion: Lotto’s Wendy Rayner on buying a big idea

There are only a handful of truly legendary ads – these are the ads which become part of our cultural landscape and are remembered for years, even decades, after they first appeared on television. ...

Read More

Case Study: How Instant Kiwi found its X Factor

“The key was finding a powerful brand that had a licensed property that we could leverage and install within our product,” says Kirsty Larsen, Marketing Manager for Instant Kiwi. “Being ...

Read More

RaboDirect cut the string

Who’s it for: RaboDirect by Shine and String Theory. Why we like it: It’s a common trick for challenger brands in the banking space to target the big boys, but this spot communicates the ...

Read More

Rawdon Christie gets Breakfast job

TVNZ has this morning announced that Rawdon Christie will be the new weekday co-host of Breakfast. Christie is currently hosting the Saturday edition of the show, with Toni Street. He replaces ...

Read More

Learn More

Why you should think TV?

TV advertising is at the heart of effective marketing

Top Facts

TVC of the week