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Top reasons for using TV ads in New Zealand
Over 3.5 million New Zealanders (92% of the population) watch broadcast television each week (both free to-air and subscription channels) on their in-home TV sets. The numbers are even more impressive when you include people watching on other devices:
- 3,547,000 watch TV on a traditional TV set (92%)
- 930,000 watch TV on another device (via the internet)
- 3,706,000 watch on either device (96% of the population)
The average viewer spends 20.5 hours a week watching television on a TV set. This is more than we did a decade ago. Watching on devices other than a traditional TV set adds a further 1.5 hours per week to a viewer’s schedule, taking the average weekly viewing for New Zealanders to 22 hours. View the data.
Online catch-up services and PVRs let people watch more of what they love. Households with a PVR watch more TV (about 7% more) than households without a PVR. Interestingly, despite the fact than over half of us now have a PVR, time-shifted viewing accounts for just 5% of our viewing. See the 2014 viewing trends.
Television is a very efficient way for advertisers to reach a mass audience. Television advertising historically has a cost-per-thousand (the costs to reach 1000 people) of 25 to 50% than of magazines, newspapers and radio in New Zealand. Peak CPM’s in Australia are on average 150% more expensive than in New Zealand. View local and international comparisons.