Ipsos The Impact of TV

08 October 2020

This data-driven research project, utilising a retail case study, investigates whether the brand building attributes of television effectively drive search and sales.

The results show that that television is not only demonstrating a clear advantage over other media touch points in growing brand saliency and desire but that it also plays a significant role in driving search and sales.

Download the document to find out more, watch the video of our Virtual Webinar presentation.

ThinkTV Measuring the Impact of TV Ipsos NZ