The Benchmark Series: Video Advertising on Mobile
01 November 2021
This release of The Benchmark Series from Professor Karen Nelson-Field compared the awareness, coverage and, most importantly, the sales impact of TV (over Broadcaster Video on Demand services), Facebook and YouTube video advertising delivered via mobile devices. While the results may surprise, the bottom line is that when it comes to brand and business growth, nothing trumps TV, on any device.
The study found that:
Video advertisements viewed on mobile devices by consumers of Facebook, YouTube and Broadcaster Video-On-Demand (BVOD) all generated a positive sales impact for brands.
On mobile devices the sales impact of BVOD is 33% higher than Facebook and 17.5% higher than YouTube.
The sales impact of TV video advertising outperforms Facebook and YouTube irrespective of screen.
Read more about mobile advertising here.