TV is at the heart of effectiveness

10 June 2024

Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 25 years.

Effectiveness case study analysis underpins much of his work, which includes a number of well-known texts in partnership with Les Binet, such as ‘The Long and the Short of it’. Effectiveness in Context, and The 5 Principles of Growth in B2B Marketing. Peter has a global reputation as an effectiveness expert and communicator and speaks and consults on this topic regularly around the world

Why TV is still at the heart of effectiveness