Bob Hoffman: Advertising's Decade of Delusion

In this keynote presentation, Bob Hoffman, former agency CEO and author of Amazon #1 sellers "Advertising For Skeptics" and "ADSCAM", explains why he believes that it's time for marketers to get back to reality.

As Bob said himself “Today, I want to try to turn you into skeptics, too. I think that questioning the prevailing beliefs and practices of our industry will make you a better marketer.”

Meet the expert: Bob Hoffman

Bob has published six books, and recently presented a keynote to the EU parliament. He has been the CEO of two independent agencies and the U.S. operation of an international agency.

His official title is the ‘Chief Aggravation Officer’ at Type A Group and is the creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

He has been described as one of the truly great marketing iconoclasts and the most provocative man in advertising.