The Power of Creative - The Trustpower Journey

10 July 2023

Carolyn Schofield is a brand and creative strategist with over 20 years' experience. She shared with us her most recent journey that resulted in the repositioning and transformation of the Trustpower brand. Carolyn takes us through the data and insights that supported the development of this campaign along with the outstanding results, including achieving the most loved ad of 2022 award.

Meet the expert: Carolyn Schofield

Carolyn Schofield has worked both agency and client side, shaping the brand narratives and marketing strategies of renowned companies such as American Express, Emirates and Air France. Her breadth of experience across diverse sectors has equipped her with a deep understanding of the intricacies of building and strengthening brands in competitive landscapes.

Her more recent tenure as Head of Brand at Trustpower resulted in the development of some of New Zealand's most beloved and highly effective campaigns seen in recent years.

Carolyn now runs her own brand consultancy business that has been established to help other businesses implement equally successful brand strategies based on data, insight and best practice.

Carolyn is able to be contacted at