Episode 7: TV Audience Measurement

13 June 2022

In this episode we cover how TV audiences are measured in New Zealand. As marketers we're always looking at audience facts and figures but how much do we really understand about how that data is gathered? Mira Bradshaw, Industry Group Director at Nielsen covers how it all works and is joined by Donna Gurney of Warner Bros. Discovery and Jodi O'Donnell of TVNZ to share thoughts on the future of TV audience measurement.