Balancing Branding and Sales Activation
02 December 2019
Auckland Event Video
Welcome and Introduction
Over 300 people attended ThinkTV’s Balancing Brand and Sales activation events in Auckland and Wellington. Our Keynote Speaker, Kim Portrate took audiences through a case study highlighting how advertising on television transformed a disruptive Australian e-commerce business, and we held a lively panel debate.
Case Study Presentation – hipages – Kim Portrate
In this fascinating case study, Kim Portrate outlines how TV delivered a positive short-term ROI for hipages, in addition to building long-term brand awareness. TV also drove an uplift in app downloads, a key driver of customer lifetime value.
Panel Discussion – Part 1
Our lively panels - moderated by Jack Tame in Auckland, and Paddy Gower in Wellington had robust discussions broadly covering strategies on how best to balance long-term branding with short term sales activation.