James Hurman: Rethinking Brand for Future Demand
15 December 2021
Are you ready to rethink how you think about brand?
At ThinkTV we embrace deep thinking and debate on marketing and advertising effectiveness. Which is why we’re excited to bring you thought leader James Hurman as he shares his perspective on the role of brand in contemporary marketing and how we must rethink brand for future demand.
Using findings from the recent WARC study, ‘Rethinking Brand for the Rise of Digital Commerce’, James explores how we might reframe the way we talk about brand, media and performance marketing.
More about our expert presenter
James Hurman is a homegrown marketing effectiveness expert. In a previous life an advertising strategic planner, he’s now founding partner of Previously Unavailable, a full-service innovation partner to ambitious businesses, working across every aspect of product, business and brand creation. James’s work has won more than 50 marketing effectiveness awards, he’s served on numerous creative effectiveness awards juries and published a book called The Case for Creativity.
James will share his views via video in an online event on 3rd February 2022.
You won’t want to miss this.
Register now to attend and we’ll share more information and a reminder in the new year.