Ipsos – The impact of TV study – 2020

This data-driven research project focusses on a retail case study and investigates whether the brand building attributes of television effectively drive search and sales.

The results show that that television is not only demonstrating a clear advantage over other media touchpoints in growing brand saliency and desire but that it also plays a significant role in driving search and sales.

Download the document to find out more, or watch the video of our Virtual Webinar presentation.

Measuring the Impact of TV Ipsos NZ October 2020