Ipsos – The impact of TV study – 2020
08 December 2021
This data-driven research project focusses on a retail case study and investigates whether the brand building attributes of television effectively drive search and sales.
The results show that that television is not only demonstrating a clear advantage over other media touchpoints in growing brand saliency and desire but that it also plays a significant role in driving search and sales.
Download the document to find out more, or watch the video of our Virtual Webinar presentation.