The Value of Bravery Event
03 May 2021
Our Keynote Speaker Andrew Cooper, CMO of Electric Kiwi took us through the thinking behind their bold and brave ad campaign and the incredible results directly attributed to TV for this highly awarded independent power company.
Andrew's entertaining presentation provided the background on how the company, utilising their staff as talent, pulled together the catchy and unique Electric Kiwi song. He outlined how the decision to run a TV campaign that was hugely unique was a key factor in driving outstanding signup and sales results for Electric Kiwi.